Cape Town Tourism's PR and communications team assisted with manning the host city desk at the official FIFA Media Centre at Cape Town Stadium for the duration of the tournament.
During the month, Cape Town Tourism hosted more than 450 World Cup journalists on tours and excursions, encouraging them to see more of Cape Town than just the inside of the stadium or their hotel room. The results were overwhelmingly positive and Cape Town consistently came up tops as a host city.

Some comments from journalists and foreign commentators, including many hosted by Cape Town Tourism:

"I've been fortunate enough to travel and live in Europe, Asia, Africa and the Americas but I've never been to a city that makes such an immediate impression. The setting is breathtaking, and waking up each morning to Table Mountain's flitting moods, a joy. Then you add in the friendliness of the people, the quality of the food and wine, and Cape Town 's sense of fun, and you have a truly special place."
Duncan Castles, The Observer, United Kingdom

"As a freelance journalist from the Netherlands, writing about sports and tourism, I travel around the world the whole year. I have been everywhere from Mongolia to Vancouver, from Beijing to Rio de Janeiro. But my visit to Cape Town , during the World Cup soccer, where I stayed for more than five weeks, ruined my ambition to see the whole world in 10 years. Why? Because I fell in love with the Mother City! Now I don't have to travel around the world anymore because Cape Town IS the world. The V&A Waterfront is like Europe, the food is perfect like in Asia, the weather is fantastic like South America, the people are as friendly as in Australia and the ambitions are as high as in the USA. I fell in love with this marvellous city and will return time and time again."
Vincent de Vries, freelance journalist, the Netherlands

"I have just left Cape Town after my second short visit and I have to say it is a very cosmopolitan and fascinating city. The city is clean, green and full of friendly people. It has so many areas of geological and historical significance that my only regret is that I did not have the time to learn more about Robben Island, District Six, and more. I hope Cape Town continues to thrive and move forward as a modern, cultural melting pot and would love to bring my family here one day soon."
Amar Singh, http://www.goal.com, United Kingdom

"What a turn-around it has been. The UK media had made up their minds that the World Cup was going to fail, and so the stage was set. But, from the opening ceremony and that amazing first goal by Siphiwe Tshabalala, it was clear that things were maybe not as they would seem ... it needed a closer look. This closer look was the BBC's role; they have been based in Cape Town and must have broadcast from every location that has a beautiful backdrop and spent much of the broadcasts effusing over the beauty of the city, the welcome and warmth of the locals and yes, they did moan about the vuvu's, but conceded that they helped make this cup an African World Cup and we had all better get to like them. The world loves Cape Town , it really shone and made South Africa look like a very real next holiday destination."
Mary Tebje, Cape Town Tourism's international representative, UK

"My trip to Cape Town was amazing. I had this huge fear of visiting South Africa because I always heard it was dangerous for American tourists. My overriding urge to see the World Cup made me bite the bullet and book the trip to Cape Town . From the time I stepped off the plane in Cape Town , I felt welcomed by the people there; from the cab drivers to the bed-and-breakfast owners. I was able to take advantage of being a tourist in Cape Town and it was amazing. I saw and experienced so much and will definitely return to Cape Town ."
Edward Lawrence, CBS TV Network, USA

"Cape Town is one of the most beautiful and most fascinating cities in the world, from a tourist's point of view and from a journalist's point of view. Cape Town combines sights, culture and the impulse to learn something about South Africa's political history. The city, with its huge contrasts, is a permanent repertory of interesting stories. It cannot become boring."
Ronny Blaschke, freelance journalist, Berlin

"Cape Town is one of the most beautiful places on earth. My impression of the beauty of the nature and the people of this city will stay with me forever. Thank you for the most fantastic time."
Zheng Daojin, Xinhua News Agency, China

"Only one word to describe Cape Town – AMAZING. It is one of the most photogenic cities in the world and I was surprised and amazed during my stay here. From the Waterfront to Khayelitsha – I loved each part of Cape Town ."
Andres Kudacki, photographer and filmmaker, Argentina

"I have travelled the world and have seldom felt so at home in any city as in Cape Town . I loved how helpful and friendly the people were. I felt safe and embraced. I will return time and time again to this beautiful city."
Dariusz Kurowski, freelance journalist, Poland

"I wish I could spend the entire time of the World Cup in Cape Town – the most beautiful and friendliest host city. Thank you for the time of my life, Cape Town ."
Dr Alamin Kheir, international football editor, Sudan

"Being in Cape Town during the 2010 FIFA World Cup™ has been nothing but life-changing. There is a genuine warm, inviting and rich culture that Capetonians embody in so many ways. I have been blown away and will be back soon."
Catherine O'Brien, media consultant, USA

Come join us on a memorable tour of the rich culture and stunning beauty of South Africa's Cape Town . It is PERSONALISED, BREATHTAKING & UNFORGETTABLE .